Another Look at Food Trucks and Their Importance in the Urban Landscape

Man Crush Alert!

I must admit that I have become a huge fan of “Anthony Bourdain: Parts Unknown” on CNN. The show takes you on a global odyssey in search of great food and its relationship to its geography and culture of origin. The show is, to steal a cooking phrase, equal parts culinary pilgrimage and in-depth human exploration. Throw in a dash of Bourdain’s trademark snarkiness and you have yourself one Hell of an hour of entertainment.

Chef Anthony Bourdain

Chef Anthony Bourdain

In a recent episode Bourdain sings the praises of food trucks in Los Angeles, notably the Kogi BBQ Taco Truck and its owner Roy Choi. Kogi provides high quality, low cost offerings from  four trucks throughout LA mixing Korean, Mexican and American tastes into every entree. Their strategic use of social media creates a energetic pop-up experience for the truck and its customers and for the street corners where they set up their daily activities (locations for lunch and dinner are announced ‘same day’ via Twitter).

Here is Bourdain’s take on the food truck movement. I thought it important and perfectly on-point for a blog about creating vibrant cities.

“Why should you be excited about food trucks?  Because they allow creative chefs like Roy (Choi) without a lot of money, to start creating and selling their stuff, introducing themselves to the world without having to gather up $1 million or credulous partners. And they’re affordable. They’re democratic. And they are faster, better and infinitely preferable to fast food like the king and the clown and the colonel.”

I couldn’t agree more. City leaders take notice!