Holland, MichiganExperts from around the world—in academic, business, and public sectors alike—have shown that strategically investing in communities is a critical element to long-term economic development and quality of life in the 21st century. The future of communities in Michigan and elsewhere depends on their abilities to attract and retain knowledge-based workers, entrepreneurs and growing industries. Central to attracting these important commodities is the concept of PLACE. To be successful communities must effectively develop and leverage their key human, natural, cultural and structural assets and nurture them through enacting effective public policy.

That’s one (long) answer.  Another one is, with a tip of the cap to Fred Kent at the Project for Public Spaces, “turning a place from one that you can’t wait to get through into one that you never want to leave.”  I like this one better.